Krishna's Herbal & Ayurveda, an Ayurvedic preservative-free natural product, has announced a collaboration with 12-year-old child prodigy, fast bowling cricketer and exceptional athlete Pooja Bishnoi.
Bishnoi was introduced by Krishna Herbs & Ayurveda to support Chyawanprash which is free of preservatives.
The latest collaboration with Bishnoi is an effort to reach out to the young generation and their parents, the company said in a press release.
Shrawan Daga, founder of Krishna's Herbal & Ayurveda, said, “Puja Bishnoi embodies how allowing children to pursue their interests can help them achieve unimaginable goals.'' She is a source of inspiration not only to young people but also to parents who want their children to pursue their dreams.”
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“Given her fitness and track record as an athlete, she is the perfect choice to endorse Ayurvedic immunity-boosting, preservative-free Chyawanprash. She has a following and has proven her popularity. We look forward to this relationship with her,” Daga added.
Bishnoi will be associated with the company for a year and will promote Chyawanprash through social media efforts around the product and the company. “As an athlete myself, I understand the importance of boosting immunity because I have to practice every day regardless of the weather. Changes in weather can often make you feel unwell, but for athletes, it is something they can tolerate. Therefore, using Cyawanprash, which does not contain preservatives, is the best way to boost immunity and not compromise on your practice sessions,” she said.
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